How to conduct surveys and check if you have made right product for target customers?

In this brief guide we will focus on checking right product market fit for your Software/SAAS product, I will be giving you stepwise process so that you can refer and start marketing your product.

1) Select your target Customers: I will start here with an example of software, a client of mine has developed HR and payroll software which automatically splits salaries from given budget, calculates tax deductions and generates complete info according to individual role in organization.
this software will ease work of HR managers and they will be able to generate efficient reports and track employee payments.
Now the target customer here are all organizations but purchase decision will be driven by top HR employees like HR heads and Chiefs thus they are our target customers for survey.

2) Conduct surveys: Conducting surveys wont be an easy task if you use AI Gpts and search on the net you will get multiple confusing articles, let me simplify for you, use a simple google form to build questionnaire.
In questionnaire lets first focus on "Quantitative" questions, these are questions which will give you data results in numerical form to present it to your investors.
these questions generally have "How" and "What" type of questions ,
Ex: How did you feel while scrolling on software? 1)Smooth 2) Ok 3) Laggy
What is the best feature of this Software? 1) Design 2) Speed 3) Useability.
You can take help of AI for improving your questionnaire, the goal here should be that you get maximum answers to your questions regarding useability, is it solving problem, how big can it scale in numeric and quantifiable form.

Next we will have Qualitative questions which focus on experience of user they are open ended questions for user and we map perception of end user using this method
EX: 1) is there any feedback for features in this software?
2) What other features can we add to ease your job in this software?

3) Competitive Analysis: As the people in survey are experienced and qualified , they must have good knowledge about you direct and indirect competitors, your survey must also have questions which cover your competitive analysis
EX: 1) is there any other software in your experience which has salary distribution feature? can you name it?
2) What price are you paying annually for the said software?

Such a survey will fetch your product market fit and its worth in competitive market, it will also give you additional ideas for vertical and horizontal integrations in software.
if you want guidance for detailed survey feel free to fill the form and submit present on this website