How to Start a B2B SAAS business?

You are here to know how to start B2B SAAS business, this article covers how to start it with "No Money" or "Low Funds" also will help you to understand how to raise funds for your business.

Nishant (CEO Deepthingk)

8/19/20252 min read

How to start B2B SaaS business with no Money
How to start B2B SaaS business with no Money

STEP 1 : Select your expertise in a field

you may have worked in fields of finance, Marketing, Healthcare, Human resource, Sales or you may be a complete fresher, write down your idea and identify a gap in the field.

STEP 2: identify gap and conduct market research

  • Once you have identified a gap for example: its difficult to manage orders of a product like paper through website because it has multiple types and GSM and often wrong paper type is delivered , its an Industry problem for papers.

  • Now you have identified gap, conduct market research on that industries market size? (ex:paper industry market size), which companies will buy your product?(their revenue), who will be key decision people to implement your product(CEOs, Directors, Purchase managers etc.) its called identifying target market, interview people in this industry to identify more problems for brain storming.

STEP 3: Build Minimum Viable Product with No or Less Money

  • Thanks to AI like Chat GPT, Gemini, perplexity and others. put your prompt tell them your idea and they will help you with the Tech stack meaning, Coding platforms you will require to build your product, also AI s they will code for you 😎

  • this step will be free, also use YouTube for understanding coding basic and build your product

STEP 4: Test your Product and Deploy

  • Technical testing of your product will again be done by free AI and user testing meaning how smooth and easy is to use your software will be tested by your connections and friends in the industry you have targeted, collect their reviews.

  • Do any improvements on your own after collecting feedbacks

  • Deploy product for free for mass testing in sample companies generally 2-3 , they will give you feedback and you will also get report of bugs.

    Resolve them

Step 5: Raise Seed Funding or, Series A for your SAAS product

  • Now you will require sales team of 2-3 people to pitch your product, you will have to do its marketing, you will require 1-2 software developers and testers for maintenance and a Customer service person to handle clients , a finance person to handle transactional stuff.

  • You need to hire them in parts as your business progresses.

  • Before raising funds you need to register your "private limited firm".

  • Now visit your local Angel investors, Venture capitalist, pitch them what problem you have solved, how are you helping industries, give them your software demo.

  • They will give you funding based on your product and take Equity of your company from you against a valuation which will be decided with mutual agreement.

You are ready to scale your business and now you have built your own B2B SAAS company

Note: these are brief steps building a company takes research, patience and dedication